Travel Counsellors develops interactive itineraries tool

Agents can now personalise quotes in a 'more compelling way'

Interactive itineraries are being introduced by Travel Counsellors as a way of offering customers a more immersive and engaging way to explore their travel plans.

The new feature, developed in-house over 12 months, is designed to transform traditional, static travel documents into visually rich, multimedia itineraries.

This enables agents to present quotes in a more personalised and compelling way.

The technology is being introduced across the wider global community of more than 2,000 travel counsellors following a pilot involving around 80 homeworkers.

The interactive itineraries include rich destination content based on Phenix package sales, blending captivating storytelling, imagery and practical travel tips to inspire and inform customers.

The launch follows the acquisition of Planisto which has played a key role in accelerating the platform’s content development capabilities, paving the way for future innovation.

Chief technology officer Jon Bauer said: “We’re excited to introduce our interactive itineraries feature, representing another step forward in how we use technology to enhance the personal touch that our Travel Counsellors offer. 

“By reimagining traditional itineraries as dynamic, content-rich journeys, we’re not only improving customer engagement but also giving our business owners back valuable time, enabling them to focus on what they do best - building strong, lasting relationships with their customers and clients."

Travel Counsellor Vanessa de Vere added: “It was great to be among the first to try out the new interactive itinerary feature. I’ve already used it to send my first quotes, and the response from clients has been amazing. 

“One standout example was a complex New Zealand itinerary for a brand-new client. I guided them through it all over the phone, as they’d just signed up to myTC and they booked with me immediately.”