TAP Air Portugal engages TransPerfect to translate airline content

The GlobalLink technology will interpret 12 languages

TransPerfect, the world's largest provider of language and AI solutions for global business, has been chosen by TAP Air Portugal to translate all the airline's online content into 12 languages using TransPerfect's GlobalLink technology.

TAP is Portugal's flag carrier and operates out of its hub in Lisbon. The airline connects travellers to more than 90 destinations, welcoming millions of customers each year who speak a variety of languages.

To better serve its multilingual customer base with messaging that is both market-specific and brand-consistent, TAP sought a partner to improve the quality and speed of its global communications. 

The airline selected TransPerfect and its GlobalLink technology for its ability to centralise translation processes and seamlessly integrate with Adobe Experience Manager and Salesforce Connect, streamlining multilingual content delivery and customer support.

GlobalLink is TransPerfect's AI-driven technology designed to simplify localization at scale. It empowers companies to deliver multilingual content faster and more accurately, fueling global growth without added complexity.

"Customers have the natural expectation of easily finding online most of the information they need to fly with TAP, clearly and correctly written in their preferred language," remarked Sara Walter de Freitas, Digital and E-Commerce Director of TAP Air Portugal. 

"Partnering with TransPerfect demonstrates our commitment in delivering on that expectation, ensuring quality and agility in digital content translation."

TransPerfect President and Co-CEO Phil Shawe added: "With offices in Lisbon and Porto, we are fully committed to Portugal and look forward to serving TAP, its national airline."