Malaysia Airlines and Google deepen commercial partnership

Travel innovation at the forefront of agreement

Malaysia Airlines and Google are expanding their strategic commercial partnership, strengthening their shared ambition to redefine travel through artificial intelligence, data-driven marketing, and innovative digital experiences.

Building on a successful collaboration formed in 2024, the renewed partnership marks a significant step forward in Malaysia Airlines’ digital transformation journey. 

The focus now shifts from consumer showcases to deeper integration of AI-powered marketing and end-to-end digital innovation across the airline’s ecosystem.

As part of this ongoing partnership, Malaysia Airlines and Google most recently unveiled an AI showcase at the recent MATTA Fair to bring Malaysia Airlines signature campaign “Time For” to life. 

The showcase featured an on-ground pilot of Veo, Google's image-to-video generation technology.

This interactive experience allowed visitors to bring their favourite travel memories to life using Google’s state-of-the-art video generation tool — simply by uploading a photo and watching it transform into a dynamic video, ready to be shared across social platforms. 

The activation underscored both partners’ commitment to pushing the boundaries of personalised and immersive travel engagement.

At the core of this partnership is a mutual commitment to elevating the traveller journey. 

Google Gemini’s advanced AI capabilities will power next-generation personalisation across multiple customer touchpoints, aligning with Malaysia Airlines’ ambition to become the gateway to Asia and support Malaysia’s broader goals as a regional aviation and tourism hub, in line with Visit Malaysia 2026.

Dersenish Aresandiran, Chief Commercial Officer of Airlines, Malaysia Aviation Group (MAG), said: “This is about transforming how we connect with our customers — from inspiration to booking, to every interaction across the journey. 

“By leveraging Google’s advanced technology and global expertise, we’re unlocking new opportunities, enhancing the travel experience, and reinforcing Malaysia’s appeal as a world-class tourism destination. 

“This partnership reinforces our commitment to supporting the goals of Visit Malaysia Year 2026 (VMY2026) by positioning Malaysia as the gateway to Asia and beyond.”

This expanded partnership underscores Malaysia Airlines’ commitment to digital excellence, leveraging AI to streamline operations, personalise services, and create a seamless, customer-centric travel ecosystem. It also reflects a broader ambition to lead innovation in the aviation industry while supporting national tourism growth.