Kaptio strengthens its presence in Asia-Pacific

Regional Leadership and Support Hub to meet rising demand

Global travel tech company, Kaptio, is expanding its global footprint into the Asia-Pacific region. 

The move comes on the heels of their successful Phase One product roll-out with Intrepid Travel.

The expansion includes the launch of a new sales presence in Australia, reflecting the growing demand for cloud-based travel CRM and booking solutions across APAC. 

As part of this effort to lead sales and customer relationships, as well as grow Kaptio’s thought leadership in the country, Rebecca Esterhuizen has been appointed as Head of Region, APAC, to lead the company’s commercial activities in this market. 

Esterhuizen brings more than a decade of travel technology experience to the role, having served as Head of APAC for Traveltek in Brisbane, and most recently as SVP of North America & LATAM while based in Canada.

“Rebecca’s proven leadership and deep regional expertise will be instrumental as we grow our footprint in APAC,” said Tracy Sharp, VP of Commercial for Kaptio. 

“Her experience and connections in the travel tech space will be a key driver of our next stage of global expansion.”

Alongside the commercial expansion, Kaptio has also established technical support in the region, ensuring clients across time zones benefit from its “follow-the-sun” support model.

“This expansion further strengthens our capability to deliver great support to our customers around the world, regardless of timezone and demonstrates our commitment to the APAC region as well as to our existing customers by extending our support hours further,” added Diego Manalang, Kaptio’s Technical Support Manager.

Kaptio has already signed multiple customers in Australia and anticipates continued momentum across the region. 

This move is on the heels of 2024 Australia travel data released in a study by CATO (Council of Australian Tour Operators) revealing that outbound departures hit 11.7M last year, a 21% growth year-over-year, and almost 60% of that was tagged as holiday and leisure travel. 

An additional 87% of those surveyed reveal they plan on booking travel in the next year. Building on this, as part of its regional strategy, Kaptio plans to deepen engagement with local tourism and industry bodies, including organizations like CATO and ATIA (Australian Travel Industry Association), and support regional innovation in travel. 

This latest milestone is part of Kaptio’s global vision to transform travel sales and operations with powerful Salesforce-native technology, helping travel companies deliver exceptional service and scale with confidence.