Ice Travel Group’s new platform pushes content monetisation

Technology gives creators access to billions of deals monthly

Ice Travel Group (ITG), the company behind icelolly.com and TravelSupermarket, is rolling out HolidayConnect, a platform that enables influencers, brands and publishers to build their own holiday search experience while earning referral commissions.

The innovative platform was unveiled at ITG's Layover Lounge event at the Icetank in London earlier this week.

HolidayConnect provides seamless integration technology that can be embedded directly into partner websites, connecting users with real-time access to billions of global holiday deals from 88% of the UK's ATOL-protected travel providers, sourced from all UK airports.

It is powered by ITG's proprietary technology and features the most sought-after holiday deals searched for and booked by millions of customers on icelolly.com and TravelSupermarket. 

The platform offers comprehensive customisation options, allowing partners to filter and display holidays based on specific destinations, holiday types, and audience preferences.

Steve Seddon, Chief Marketing Officer at Ice Travel Group, said: "We've seen great success working with creators and influencers to reach highly engaged, loyal audiences. Now, we're excited to take that a step further by offering something in return – HolidayConnect. 

“This proprietary tech can be embedded directly into partner sites, giving creators, influencers and publishers access to over 2 billion holiday deals a month from the UK's leading package providers.”

The platform features quick and easy implementation, requiring no individual contracting or complex integration processes. Partners can monitor performance through comprehensive reporting tools while maintaining full GDPR compliance. Every customer referral generates commission revenue, creating new monetisation opportunities for content creators regardless of audience size.

Chelsea Dickenson, the Holiday Expert, said: "We are so excited to be the first publisher of HolidayConnect. Our whole aim at HolidayExpert.com is to help people book better holidays and so it's amazing that we can give them the tools to book on our site too! 

“We have always been big fans of how both TravelSupermarket and icelolly.com not only round up all the possible holiday options, but compare the prices too, so you know you're getting the best price possible. And now HolidayConnect has made that a possibility for us as well.”